Public Relations

There are various ways of calculating your return on investment (ROI) for their activities promoting such a media conference / Press reports. In this last series of publicity matters, we see the key things to consider before embarking on the ROI of training.

Experts view on publicity

Credibility is one thing that can win customer hearts and wallet at the same time and nothing builds more credibility than a well written press release that are raised in the media. Publicity is the most cost effective marketing tool there is and it's just part of a marketing strategy that builds credibility. However, the value of the press conference / press statement will be measured in isolation on the brand's overall performance. However, it is true that a good press release can dramatically increase your sales expose your company to the masses, and greatly improve the image of your company or product. This can happen only if there is a high consistency of delivery across the organization.

ROI - What is important?

Although the public through media conferences / press releases can not be measured in isolation, and the most basic calculation is the advertising value equivalent of the stories that appear in the media. This method gives the media practitioners bragging rights over their resources more advertising guys. "See, we bring more value advertising at a fraction of the cost," so goes a line. In reality corresponds to the value of advertising is beneficial to the extent that I feel good factor for media relations practitioners.

Fri key elements of added value of measuring return on investment

It is believed that you will know the true value of publicity, if:

Professionally executed.
Part of an integrated marketing communications strategy.
This is a multi-layered - offline and online execution.
This is consistent and not intrusive, but always relevant.
Work carried out annual surveys of perceptions of the brand itself and do a comparative study in relation to its competitors.
Your sales team provides and maintains the overall brand promise at the time of sale and thereafter.
Conclusion

Great brands can certainly do more to calculate ROI and marketing matters, it may include syndicated optimized press releases, brand audit and online reputation management among others. In this series of publicity items, we are covered by four inter-related parts or

Tip: When convening a press conference?
The seven-day media conference Organizing Guide
Vital Elements of Food said.
Conference for Media / Press Release: ROI (return on investment).
Bhekisisa Mncube is a specialist web content writer, an expert in media relations and executive director of the Media Lab B74. He is also a columnist for the Witness newspaper, and media / political commentator on Gagasi99.5 FM. He is a member of the Council of books for review in the New Agenda of academic journals in South Africa. Mncube is a writer for 12 years. He is widely published in newspapers, magazines, websites and scientific journals.